Parcl, a real estate De-Fi platform on Solana, integrated Underdog to enhance user engagement and grow their community. Underdog's NFT capabilities enabled Parcl to reward early adopters, foster exclusive communities, and achieve a successful launch with minimal engineering resources.GoalsParcl aimed to:
- Reward early users for their platform usage
- Offer access to exclusive communities within the platform
- Ensure a quick turnaround of approximately 2 weeks for the launch
Parcl's requirements included:
- Comprehensive NFT management (minting, updating, managing)
- Seamless integration with their app
- Minimal engineering resources for integration
SolutionParcl partnered with Underdog to integrate their API into the platform's dApp, allowing for comprehensive NFT management and a seamless user experience.
- The Dynamic Digital Collectible tracked user trading activity and evolved based on users' actions, granting access to rewards such as NFTs, points, USDC, and more.
ResultsWith the Underdog integration, Parcl:
- Successfully implemented the solution in just 2 weeks
- Onboarded 500 new users during the #SOLMate campaign
How Underdog Helped
- Underdog's Web3 API allowed Parcl to integrate NFTs seamlessly into their platform, with minimal engineering resources required.
- This resulted in a boost in user engagement, rewarding users, and fostering a sense of community within the platform.
Key benefits for Parcl:
- Comprehensive NFT management tools
- Simplified NFT integration for a variety of products
- Enhanced user engagement through gamification
- Customizable reward system for user retention
- Parcl plans to launch a recurring Rewards Program using badges and on-chain points, further enhancing user engagement and community growth.
- Parcl is a real estate de-fi platform on Solana that allows traders to invest in different markets around the world. Underdog Features Used
- NFT Management API
- Dynamic Digital Collectibles
- Gamification and Reward Systems
- 2-week implementation time
- 500 new users onboarded
By leveraging Underdog's capabilities, Parcl achieved its goals of rewarding early adopters, promoting platform usage, and fostering a thriving community.