Parcl, a real estate De-Fi platform on Solana, integrated Underdog to enhance user engagement and grow their community. Underdog's NFT capabilities enabled Parcl to reward early adopters, foster exclusive communities, and achieve a successful launch with minimal engineering resources.GoalsParcl aimed to:

  • Reward early users for their platform usage

  • Offer access to exclusive communities within the platform

  • Ensure a quick turnaround of approximately 2 weeks for the launch

Parcl's requirements included:

  • Comprehensive NFT management (minting, updating, managing)

  • Seamless integration with their app

  • Minimal engineering resources for integration

SolutionParcl partnered with Underdog to integrate their API into the platform's dApp, allowing for comprehensive NFT management and a seamless user experience.

  • The Dynamic Digital Collectible tracked user trading activity and evolved based on users' actions, granting access to rewards such as NFTs, points, USDC, and more.

ResultsWith the Underdog integration, Parcl:

  • Successfully implemented the solution in just 2 weeks

  • Onboarded 500 new users during the #SOLMate campaign

How Underdog Helped

  • Underdog's Web3 API allowed Parcl to integrate NFTs seamlessly into their platform, with minimal engineering resources required.

  • This resulted in a boost in user engagement, rewarding users, and fostering a sense of community within the platform.

Key benefits for Parcl:

  • Comprehensive NFT management tools

  • Simplified NFT integration for a variety of products

  • Enhanced user engagement through gamification

  • Customizable reward system for user retention

Next Steps

  • Parcl plans to launch a recurring Rewards Program using badges and on-chain points, further enhancing user engagement and community growth.

About Parcl

  • Parcl is a real estate de-fi platform on Solana that allows traders to invest in different markets around the world. Underdog Features Used

  • NFT Management API

  • Dynamic Digital Collectibles

  • Gamification and Reward Systems

Impressive Results

  • 2-week implementation time

  • 500 new users onboarded

By leveraging Underdog's capabilities, Parcl achieved its goals of rewarding early adopters, promoting platform usage, and fostering a thriving community.

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